If you are not customer driven, you may well be driven out of business!

If things are not started with the customer, they may well end without the customer!

It is not enough anymore to merely satisfy the customer- Customer must be delighted.

You never get a second chance to make a good first impression.

Small opportunities are often the beginning of great enterprises.

The customer is boss - There never has been... there is not now... and there never will be any boss but the customer. He is the one boss you must please. Everything you own... he has paid for. He buys your home, your cars, your clothes. He pays for your vacations and puts your children through school. He will give you every promotion you will ever obtain during your lifetime... and he will discharge you if you displease him. - "Earl Nightingale"

Customer defines the Quality.

The customer is always right.

Our customers are our very best friends.

Customer needs are priority.

Quality, to a great degree, is what the customer says it is.

Quality is not asserted by the supplier; it is perceived by the customer.

Quality requirements need to be continuously upgraded to meet customers’ needs.

Customer satisfaction is a measure of product quality

The first priority objective of a company should be focused on customers satisfaction rather than profitability.

If you keep your customer happy, they will keep you in business.

It costs six times as much to get a new customer as to keep a customer you already have.

Change..... before your customers change their minds.

If we take care of customers and employees, everything else takes care of itself.

Real profits are generated by loyal customer- not just satisfied customers.

While satisfied customers tend to be loyal customers, loyal customers are not always satisfied customers.

Treat your customer complaints as suggestions!

Every process in the organization has a customer- and without a customer, a process has no purpose.

There is only one valid purpose of business; to create a customer.

Feedback from customers, either internal or external, helps me do a better job to meet their needs.

Don't let the internal customer take precedence over those with the real money.